News for Immediate Release
Spring/Summer 1999
Norristown, Pa.
69 year old "Pepper Joe" was lured out of retirement by
his family to offer his rare and unusual hot pepper seeds by mail order.
So what's so unusual about that? THAT WAS 10 YEARS AGO! Now he's staring
down the barrel at 79 years old and there's no end in site.
The robust, energetic Pepper Joe is introducing his 1999 catalog
featuring new varieties of hot peppers including the "Hot Lemon Pepper"
and the "Giant Serrano. His standby collection has the beautiful
"Bolivian Rainbow Pepper" and the very naughty "Peter Pepper" called the
"most pornographic pepper" by Organic Gardening Magazine. This unusual
catalog has a Pepper Joe heat scale that rates hot peppers from a #2(for
sissys)to a #10(nuclear!). But Pepper Joe's major focus is organic. "No
pesticides and no chemicals go on my produce. I garden the way mother
nature intended. My peppers and tomatoes are nutritious and healthy,
loaded with vitamins and minerals. Produce from supermarkets and most
farms cannot compare". The funny thing is that he's established almost a
cult following across the nation.
Now Pepper Joe is going global. At the persistence of his son, Joe Jr.,
there is now a Pepper Joe website at http://www.pepperjoe.com
It features "pepper-postcards" with dancing hot peppers(one hot pepper
even blows you a kiss)that you send free to other hot pepper enthusiast.
These pepper-postcards are quickly becoming the new rage on the
internet. "I don't know anything about computers" says Pepper Joe, "but
I know a lot about hot peppers, organic gardening and cooking". Still
the Pepper Joe phenomenon seems to have taken on a life of its own.
When this geriatric wonder is asked what's next he gets a sheepish grin
"I have a cookbook we're working on and I'm considering opening an
organic fruit and vegetable stand in Myrtle Beach, South Carolina.......
For more information, e-mail pepperjoe@pepperjoe.com
Pepper Joe may be available for phone or personal interviews.
(Also, Articles are available for publication on Gardening and Chiles)
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